motivote harnesses research-backed behavioral principles to turn intention into action.

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From working out to saving for retirement, we often struggle to follow through tomorrow with goals we set today. Voting is no exception, with all sorts of "microbarriers" that get in the way.

motivote bridges this gap with a commitment deviceβ€”a proven tool from behavioral economics that helps us lock in future choices. 

Humans face present bias, meaning we often overvalue immediate rewards at the expense of long-term goals.  ("My diet starts Monday.") We also overestimate our likelihood of completing a desirable behavioral in the future. 

motivote links financial and social nudges to overcome cognitive biases and strengthen commitment.  Our unique, team-based success structure bakes in financial and social accountability.

And motivote mixes in other research-backed tools to keep you on track. Strategies like setting intentions and formalizing plans help you follow through, so we make doing them easy, fun, and rewarding. 



Humans are loss averse. We hate losing what we already own, so having financial skin in the game effectively motivates behavior.

  • When shoppers faced a 5-cent tax on disposable bags, usage dropped 40%. A 5-cent bonus for reusable bags didn’t impact behavior. Losses are more motivating than equivalent gains.
  • Dieters who deposited money that they would lose for not reaching their goals were 5x more likely to hit their target. 

People are more likely to follow through on a behavior after they have predicted to do so. This is called the self-prophecy effect.

  • In one study, 31% of participants who self-predicted they would volunteer followed through when later asked to do so. Of those who had not been asked to self-predict, that dropped to 4%.

Concrete plans matter. 

  • Research finds that people are 30 percentage points more likely to complete optional tasks when they plan out the details.